Description:  

Now don't get me wrong… I love all of the speakers & books out there who make you think outside-the-box, but John is one of the rare people who can actually give you step-by-step instructions on how to build a successful business through marketing. And more importantly – make it easy, simple, fun and very effective! As his book puts it:

“…good, incredibly, smart, amazingly practical and immensely sticky stuff - that you can put to use immediately!”
Fabulous interview today – we learned:

• Steps to identifying your ideal client (I am not sure how anyone is successful in business without this step)
• Learning how, even if you sell what everyone else does, to be different
• Why price usually doesn’t matter to your buyers and how you can change their minds if it does
• How to use a Talking Logo (my favorite for eBay Live) – page 33
• What to ‘Shoot Your Designer’ for – page 83
• Why the work you are currently doing is actually COSTING you money, not making you money
• And we learned how to get a FREE 30 minute marketing coaching session!

Length:   01:04:28

Additional Resources:

• Duct Tape Marketing Book
• Duct Tape Marketing Website
• Duct Tape Marketing Blog
• The Duct Tape Marketing System
• eBay Interview John Jantsch did with me
• eBay Podcast John Jantsch did with me
• Wordpress
• My Wordpress Designer – Zach Blank
• Typepad – blogging software – 30 day Free trial
• Instant Publicity Kit
• Twitter

Recommended Courses:

• Seth Godin - eBay - The Dip - and $10,000 in free advertising on Squidoo (01:04:21)
• Word of Mouth Marketing for eBay with Andy Sernovitz (00:55:41)
• Using the Ideal Network to increase your marketing with Mary Kurek (01:09:12)
• It's All About Me - Well your About Me Page (00:59:44)
• Seth Godin - And Your Clicks For Free: Promoting Yourself Outside Of eBay (1:01:15)