4 Responses to “Word of Mouth Marketing for eBay with Andy Sernovitz”
Description:
Andy Sernovitz, 16-year veteran of interactive marketing, joined us today on the Online Success Institute to share tips from his recent book, “Word of Mouth Marketing – How Smart Companies Get People Talking.”
Today we learned:- The Four Rules of Word Of Mouth Marketing
- How consumers are the ones in control - not you
- The Word of Mouth Marketing Manifesto – (Seth Godin says this page alone is worth the price of the book) – Page 59
- What the Five T’s are and how to capitalize on using them to drive profits to your business
Length: 00:55:41
Additional Resources:
Recommended Courses:
- Seth Godin - eBay - The Dip - and $10,000 in free advertising on Squidoo (01:04:21)
- Duct Tape Marketing for eBay with John Jantsch (01:04:28)
- Using the Ideal Network to increase your marketing with Mary Kurek (01:09:12)
- It's All About Me - Well your About Me Page (00:59:44)
- Seth Godin - And Your Clicks For Free: Promoting Yourself Outside Of eBay (1:01:15)
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If you just began selling on eBay or a Powerseller, Please listen to Andy Sernovitz’s free advice he gives us small business owners. Why would you want to miss out on driving profits to your business? Can’t miss Podcast!
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This was an awesome discussion, lots of good tips and ideas on how to get people talking about you and your products, and capitalize on those conversations. I’ve got some great ideas I can implement this holiday season from this call.
Stephanie
http://stores.ebay.com/katiyanas-collectibles?refid=store
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[…] was awesome seeing Andy at eBay Live and he LOVED our paparazzi viral marketing idea for Rock Stars. He just sent me this amazing […]
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Wow! What a great guest. Thanks so much for your time, Andy. And Janelle - Love the detailed info from his book!
must Listen Podcast, IMO
thanks to Andy Sernovitz & Janelle Elms
Kat
http://katskloset.com