Description:  

It's time to change your perception of running an online business - people can teach you how to list, market online, buy AdWords, and do the social stuff...but I'm ready to tackle what no one is willing to do...ONLINE relationship marketing. eBay taught us all to Platform Pitch...and I am willing to make the bold statement that that will NOT sustain an online business (nor a real world one for that matter). This will be a hard class - more from my end because this is a very new concept to many people and there will be resistance to this idea...I'm ok with that. The people who work on getting this concept will reap the rewards in fabulous customers and increased profits! yeah!
Topics for Week 1, Part 1 included:

• Long-Tail Relationship Marketing
• Turning customers into talkers
• Making customers real
• and much more

Length:   1:06:17

Additional Resources:

• Marketing Road Map To Success series

Recommended Courses:

• Seth Godin - eBay - The Dip - and $10,000 in free advertising on Squidoo (01:04:21)
• Duct Tape Marketing for eBay with John Jantsch (01:04:28)
• Word of Mouth Marketing for eBay with Andy Sernovitz (00:55:41)
• Using the Ideal Network to increase your marketing with Mary Kurek (01:09:12)
• It's All About Me - Well your About Me Page (00:59:44)